If everyone agrees on customer experience being a market game changer, then how come so few are doing it right?
I see many organizations struggle with getting started working with optimization and personalization. They all see the great value and potential, but don’t know where to start. They understand the WHY and struggle with the HOW. This summer I gathered my tips and tricks for succeeding with the Sitecore Experience Platform in order to help organizations realize and unlock the great customer experience potential.
I presented my tips and tricks for the Sitecore Experience Platform at a webinar held by Sitecore. Sitecore hosted a line of webinars as part of Sitecore Summer School 2016 where digital experts shared their knowledge, cases, and best practices about digital marketing strategies, personalization, optimization, customer experience and more.
In my session, I shared my experiences on how to succeed with the Sitecore Experience Platform. I shared cases from the business frontline and gave five essential tips. Listen in; the road blocking challenges might be very different from what you think.
In short my tips are about:
- Create an Experience Road map
- Appoint Experience Key Players
- Identify and execute Pilot Projects
- Train in one tool at a time and in your own Sitecore environment
- Working with the Sitecore Experience Platform is an interdisciplinary discipline
You can watch my webinar here: http://www.sitecore.net/resources/videos/succeeding-with-the-experience-platform
Note: the webinar is in Danish.